#5 – Movantik

Writing is hard.

Okay, I guess when you break it down, it’s not very difficult to type the stream of thoughts within your head (provided you know spelling and grammar). But it’s more than that. When you’re writing something with the intention of sharing it with others, you wan’t it to be good.

Buddy, that ship sailed a long time ago. 

“I don’t have enough time to create the content that I would be proud to publish”

I’ve told that to myself on several occasions. I have a full-time job and a booming social life. Well, an active social life at least. There doesn’t seem to — fine, a semi-active social life. There doesn’t seem to be enough time in the day to commit to writing.

Turns out, I’m a bumbling hypocrite. Last week, I capitalized on a minor sickness to take two days off of work (plus the weekend). Let’s summarize: I had four full days of free time to do whatever I wanted to do. Instead of using this surplus of time to “create the content that I would be proud to publish, ” I oscillated between Netflix and sleep. At the end of the four days, I was disappointed in myself, but I came to a realization. It’s not time that limits my writing efforts. It’s fear.

Oh shit. You put that in bold and it just really hit me, man.

That brings us to this week’s commercial. I think you’ll see the comical correlation to my intro piece above. Please enjoy.

Ayyyy, we’re back to poop jokes. It just feels right.

I’ll say what we’re all thinking: Finally a drug commercial that’s bearable to watch. I actually laughed at that. Well done, Movantik (+2).

I love the slight pause Frank takes before saying the word constipation (+1). It’s that same uncomfortable pause you get before you tell someone how many times you’ve tweeted at Arby’s. Oh that’s just me? Well, I think you get the concept.

I do need to ask though: am I the only one that picked up on the vibe of an erectile dysfunction commercial?

  • Clean-cut, handsome man with gray hair (but a youthful face!)
  • Attractive, middle-aged woman (always younger than the man!)
  • Sexual tension out the yang

The ideal recipe for a Cialis bathtub ad, but comically confusing in a constipation commercial (+2).

FRANK’S MOVANTIK MOMENT IS 10/10 FUCKING PERFECT (+1). Let’s be real, it’s the only reason this commercial is worth watching, let alone writing about. The cheesy joke (+1). The chuckle, combined with the camera stare (+1). The fact that he gave a name to that specific moment in time (+1). It’s as good as it gets for drug commercials.

Just as opioid painkillers blocked the flow of Frank’s daily bowel movements, fear of not being good enough blocked the flow of my writing aspirations. It’s not like I don’t have anything to write about. Recently, I’ve experienced some events that have stimulated continuous internal reflection. THESE ARE PERFECT THINGS TO WRITE ABOUT. It wasn’t until I had my “moment” of understanding, that I realized I don’t need to be emotionally constipated by fear.

Good analogy. Weird analogy. But, good analogy.

Let’s tally up the ratings:

good-apl 7

bad-apl 2

Score: 5

Thank you for reading. I apologize for the inconsistency with posting, but now you have a better understanding. We’ll try to get things flowing again (wink).

Use the Contact tab to submit suggestions. Follow us on twitter @grn_apl.

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